From an advertising point of view the ad is very, very good. My only caveat is that MS is the dominant corporation and talking about competition when you are top dog ain't usually a good thing to do.
Now, personally... the laptop she ended up "picking" (obviously the whole thing is scripted and she's an actress/model) has been identified and it is a POS: low rez screen with poor IQ and viewing angles, AMD processor, slow RAM, integrated graphics and shared video/system memory; in a nutshell a piece of shit.
The ad is teaching consumers to go for the big numbers (gigs of ram, gigs of HDD, screen inches) while ignoring critical elements to properly gauge a computer's performance.
Anyways it'll be interesting to see what apple's ad agency concocts to fight it back. Marketing wars are always funny to watch =)








