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shams said:
This will be the 4th Xmas of the Wii - its been out for 2.5 years already. No price cuts, no new models, no colours...

It could easily be 7-8 years before a "real" successor is launched, and the Wii could easily last another 2-3 years after that.

So 10 years? More than possible.

It will stay in production with support for ten years, barring some sort of gaming market crash if the general public loses interest in video games again.

They'll be profitable at $99 if said worst case scenario never happens. And really, unless earnings plateau or begin to drop, there isn't any reason to jump the gun, not that Nintendo isn't working on a contingency plan in the event that they want to use a bit of that fat cash to finance a new platform (or how about announcing a stock buy back?!)