New Windows ad takes jab at Macs

[averyblund]

I think this is a great way for MS to take advantage of the economy. Though the "not cool enough" to be a Mac user thing seems counter productive to me. These are a big step up from the current "I'm a PC" crap.

On the other hand one can't help but be a little surprised at the effort MS has put into fighting Apple recently. Apple has less than 10% share and yet MS seems pretty darn scared.

I think perhaps a better way to improve their success is working to rebuild their brand- instead of chasing Apple. But who knows. Time will tell.