Erik Aston on 09 April 2007
| Shane said: Estimates are just that. Sony consoles have always lost money at launch. It hasn't bothered them before. It won't bother them now. If they were making a profit at launch, I'd suggest they were doing something wrong because it indicates a) too high a price and/or b) too low a technological level. PS1 launched in 1994. Its final units were shipped in 2005. That's an 11 year time frame in which they have to make a profit. It doesn't need to all come up front. This is consistent with every system in history with the possible exception of Wii. |
OH. COME. ON.
Sony has never lost REMOTELY this much money at a console launch. NO company has. And Sony started the trend of losing money at a console launch, at least among successful consoles.
Don't put faith in the brand. There's no such thing as a strong hardware brand in videogames. A console doesn't last 11 years because of the name on the plastic casing.
"[Our former customers] are unable to find software which they WANT to play."
"The way to solve this problem lies in how to communicate what kind of games [they CAN play]."
Satoru Iwata, Nintendo President. Only slightly paraphrased.
