Estimates are just that. Sony consoles have always lost money at launch. It hasn't bothered them before. It won't bother them now. If they were making a profit at launch, I'd suggest they were doing something wrong because it indicates a) too high a price and/or b) too low a technological level. PS1 launched in 1994. Its final units were shipped in 2005. That's an 11 year time frame in which they have to make a profit. It doesn't need to all come up front. This is consistent with every system in history with the possible exception of Wii.