Who will win E3 2009!!

[phisheep]

I expect a more interesting E3 this year.

Last year was odd because there was so much straw man fighting. Nintendo expected MS to push hard in the casual space and tried to outdo them, but as MS didn't Nintendo just looked weird and out on their own. MS throwing itshat into taking out Sony's exclusives when it wasn't clear that Sony was interested in playing that game ... and so on.

This year I expect some changes:

Nintendo, a bit more confident about their position, will better address their whole userbase - trad gamers included. But I still expect some off-the-wall surprises.

MS will probably play the money game with exclusives again and will also I suspect try to broaden their appeal, but I'm not at all sure how.

Sony will push hard for grabbing the innovation space for HD (the guaranteed royalties scheme won't hold blockbusters exclusive, but will bring in more fresher IP) - but it will probably be a bit early to announce most of it.

There won't be a clear 'winner' as they will all three be pointed in different directions.

Comparing them to drinks, MS wants to be beer, Sony wants to be champagne and Nintendo is a nice cup of tea.