Why doesn't Sony listen to Square Enix?

[jhlennon1]

Legend11 said:

jhlennon1 said:
That is in line with what Waga suggested. S-E merely said that Sony need to straighten up their marketiing and be fully focused into pressing it forward rather then changing every month.

Sony's clear marketing strategy is to promote Blu-ray and games. If they drive both these things through, they would have done what S-E requested.

I don't see how this is in line with what Waga suggested but I guess people see things differently. I took Waga's comments of: “Sony first unveiled the PS3 as a mighty home electronics product. Then, after some badgering from game companies, it shifted the position of the console closer to a game machine … (the future of the PS3) would be tough if its marketing strategy is not straightened up.”, to mean that he wants Sony to focus on the PS3 being a game console rather than a Blu-Ray player / videogame console / whatever.

Because Wada is talking about direction. He is referring to Sony wanting to bring out DVR's, add Tversity etc... all that are add ons from Blu-ray and games which should be the PS3 focus.

There is no possible way for Sony to not promote the Blu-ray player within the PS3 as it's the reason the damn console is so expensive. Sony have no choice but to promote and advertise it as a means of erxplaining why their console is so expensive. That is why Blu-ray and games must co-exist in marketing if the PS3 is to be successful on any kind of level. If Sony just focus on HD gaming then how will they explain the high cost of the machine? Consumers want an answer.

Kaz here is doing the right thing. He just needs Tretton and Reeves to follow suit and promote the same things and Sony will be following exactly what S-E have requested.