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Blu-Ray sales are not impressive to date. Hollywood is not making money off of it, and will not for a long time. That is why Paramount and Dreamworks are willing to side with HD-DVD exclusively at this point. HD-DVD makes more sense for them, both from a production standpoint and very likely in profits per disc. Not to mention the technology platform, which they believe is stronger than Blu-Ray. (Especially the interactivity.) Sony has yet to define what Blu-Ray really is. There is no definitive Blu-Ray standard.