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Tbh, I don't think that Heavenly Sword was that well-known outside of the hardcore gaming community, and I'm sure many hardcore gamers passed this game up for now because of it's length. I know I did. I still plan to pick it up when it drops to $40 or so, but I'm not getting it anytime soon. I'm sure the TV commercials will get other, less-knowledgeable ps3 owners to go pick up the game, so this game could have somewhat long legs, especially going into the holiday season like this.

Also, the sales could've been somewhat on the low side because, as Hus said, the game had only been out for three days in most places because of the shipping delay.