If the venturer shows up in just one major retail chain and sells well, it will be in all of them... I think it is a huge mistake not to test market it for walmart as anyone who BUYS a dedicated player will more than likely BUY at least a movie or two to go with it. Even if the profit margin isn't what they might get out of a "brand name", they want to sell the media. Period. Dedicated players are going to have a higher attach rate. Period...








