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Its funny seeing people saying "Sony is a big company! These losses are part of the plan!" Riiiiight. They've got MS and Nintendo right where they want them. The plan all along was to have 2 billion in losses over one year, with no end in sight, reach 50% of their initial sales goal, make dangerous cost-cutting decisions like dropping full backwards-compatability and their "cheap" SKU soon after launch, all while losing exclusivity on key franchises left and right, and getting outsold by at least one competitor in every region of the world--two in the largest market. I can tell... They're about to spring the trap! Watch out when all those 1st party mega-franchises come out! Gran Turismo!! ... erm... SOCOM?... Ratchet?... Uh... EyeToy?... Everybody's Golf? Yeah, bitch. Console war over.



"[Our former customers] are unable to find software which they WANT to play."
"The way to solve this problem lies in how to communicate what kind of games [they CAN play]."

Satoru Iwata, Nintendo President. Only slightly paraphrased.