From IGN:
7:28 p.m. -- The Nikkei guy presses on about the price, and Hirai says that a price drop is possible.
7:27 p.m. -- Hirai says, no surprises this year. Price is very important, but at the same time, how we can further enrich the product is also important.
Price drop could still come. It probably will, once they start getting broadsided by Halo 3.







