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Darc Requiem said:
sinha said:

 

"PS3 sales in the next 12 months are likely to total 14 million, compared with 28 million Wiis and 9.7 million Xbox 360s, according to the Daiwa Institute of Research, a Tokyo-based researcher and consultant."

 

I'm confused... why would Sony need to drop the price when they're already going to outsell the 360 by 4.3 million over the next 12 months?

 

 

I'm curious as to why anyone would think the PS3 would outsell the 360 by any amount at this point. Since MS is based in the US, they are actually in the best position to institute a price cut. So even if Sony could find a way, MS would likely counter with a price cut of their own. This would nullify most of if not all of the potential sales gain the PS3 would see from a price cut. The PS3 couldn't outsell the 360 last year and honestly I think that was their best shot to gain any ground. If Sony could have cut the price, they would have last holiday season. There is no way they'd let MS pound them like that during the busiest part of the shopping year.

 



We don't provide the 'easy to program for' console that they [developers] want, because 'easy to program for' means that anybody will be able to take advantage of pretty much what the hardware can do, so the question is what do you do for the rest of the nine and half years? It's a learning process. - SCEI president Kaz Hirai

It's a virus where you buy it and you play it with your friends and they're like, "Oh my God that's so cool, I'm gonna go buy it." So you stop playing it after two months, but they buy it and they stop playing it after two months but they've showed it to someone else who then go out and buy it and so on. Everyone I know bought one and nobody turns it on. - Epic Games president Mike Capps

We have a real culture of thrift. The goal that I had in bringing a lot of the packaged goods folks into Activision about 10 years ago was to take all the fun out of making video games. - Activision CEO Bobby Kotick