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johnlucas said:
Worse of all their money isn't as long as Microsoft's is so MS will just make them spend themselves out of the game with that green stamina.

 Sony is an enormous, globalized, heavily diversified company. The larger investment by their entertainment and manufacturing divisions in Blu-Ray is spearheaded by their gaming division's flagship product of the PS3. Though MS certainly also has sacks of cash which they've proven they will throw into the market to scrap this out, it's not like Sony is going to run out of money to compete with them.