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Sony is probably going to finish third this generation with a possibility of finishing second (towards the end of the generation). Price cuts would have serious improvements in sales but they still have a lot of ground to cover. This isn't really a problem. They came out with a system well out of the price range of the average consumer.

All Sony needs to do is remain profitable, and keep software support up. If they do that, they can recover or re-claim what many feel they have lost in the next generation.