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dbot said:

It is becoming increasingly likely that the 50/50 cuts will occur. $50 at the start of the fiscal year, and $50 in the Fall. I think Sony should wait until September to do a $100 price drop.


Side note, the currency problem is more of a concern for financial reporting assuming Sony needs to report all revenues in their home currency. They don't actually have to exchange dollars/euro for yen at current rates. The root of Sony's issues do not involve the gaming division, their problems are with the TVs and financial services. Not saying they can afford for the gaming division to lose money, but they really need to reorg the other divisions.

Also, there is no evidence to support that Microsoft sells any of their xbox skus at a profit. Please don't derail the thread on that comment, but you stated it like it was generally accepted and it is not. Microsoft has lost 3.5 billion on the 19.5 billion it has invested in the EDD since 2005.

They do have to exchange their dollar/euro revenue into Yen (or whatever currencies they need to spend money on), unless you find Sony another way to pay their huge monthly expenses.

Let me explain with numbers in case the statement above wasn't very clear. This is a company with annual revenues close to $100 billion, and losses/profits of at least 10 times less than that. This means their expenses are close to $100 billion per year, while their cash reserves are around $10 billion. If they let their revenues sit still and just use the existing cash, they'd run out of money in around a month.

 



My Mario Kart Wii friend code: 2707-1866-0957