numonex on 19 March 2009
If you were Sony would you sell 10 to 11 million PS3 consoles at break even and make $0 on PS3 for a year.
Or sell 15 million PS3s at $100 loss on each with price cut and generate a $1.5 billion or 1,500 million dollars in loss for a year?
Is an annual 4 million extra PS3 console sales worth that 1.5 billion in losses?
We all know the answer but I just want to see if anyone would try and say well 4 million extra PS3 would narow gap on X360.
With $50 PS3 price cut would result in 13 million PS3 sold in a year. 13m* 50 = $650 million loss . 2 to 3 million extra PS3 in a year for $650 million loss.
*I assume PS3 is currently at a break even position if PS3 sales price is left unchanged.
