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afi77 said:

2. Out of box BD MOVIE playback - They could make a hardware dongle that unlocks BD MOVIE playback, much like the MS DVD remote for DVD MOVIE playback. $25

How would that actually reduce the price for Sony? All the hardware would still have to be there because the PS3 *must* be able to read BluRay discs.

Not everyone would be guaranteed to buy the movie playback so they would lose even more money on that.