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The PS3 is not the biggest failure. Many many were far worse. but it was perhaps the most epic herculean fall in just one generation ever. Sony sold 250 million consoles back to back over the course of 12 years ,were hugely profitable, and now commands less than 20% marketshare. all This in just one generations time. Nintendo slid gradually from Nes to Gamecube but still stayed hugely profitable. a metaphore would be that Nintendo rolled down a gentle rolling hills and Sony bungie jumped off the Empire state building with a cord that was slightly too long.