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If Sony does not cut the price this year then they would be resolved to stay in 3rd place for the rest of this gen. It could be possible but it might not. Rmember the success of the PS3 does not just mean succes for them as a gaming company, but also for their format Bluray. If anything, Sony should tone down their efforts on moving their over priced TV's and focus more on the PS3 as it is a double win for them if PS3 does well.

I think we'll see a pricedrop. But Sony will hold out for as long as they can.