| madskillz said: Wow - I just love how many financial experts on this thread are blasting a Bloomberg article, one of the most respected financial media sources on the planet. I'd love to see any of you land a job there. |
From a certain perspective, they need to cut the price. Looking at the big picture, I'd say they need to not cut the price, in order to preserve cash and investors' confidence (which is already very shaky, as one can see by looking at Sony's stock value).
At this point profitability is far more important than gaining a few points of market share.
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