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This is not solely Obama's fault. There is an office of the State Department, Office of the Chief of Protocol, that is responsible for exchanges such as this one. It seems as if they are blameworthy of another diplomatic gaffe. Prior to today's meeting with President Lula, the White House misspelled President Lula's name in the official announcement. If I were Obama, I would inquire into why the Office of Protocol is continually committing these little gaffes.