This is just my observation based on limited sample. I feel that Killzone 2 mark the first launch for Sony's first party block buster exclusive which has gone smoothly. There were no wide spread server issues like in Socom. No content issue like LBP which caused delay of game by a week and all hype was lost. Although marketing was not spectacular but it was present.. so a bit better than R2.
So i believe that if Sony keep launching its future high profile game like this, then it is a very good leap in the right direction. Server should hold for first week atleast, so that the first time a person attempts to log onto the server he should atleast get some taste of gameplay.. if they r denied access then maybe they will never pick the game again to play.
Similarly launch dates should be fixed just once and should not be changed and hype should be created and more importantly should be maintained..
I still believe MS is way ahead in launching high profile game with even bigger hype and marketing..
