The ps3...has it lost any chance of it getting 2nd or 3rd place?

[FishyJoe]

makingmusic476 said:

FishyJoe said:

makingmusic476 said:

Same could be said about the 360.

Also, ps2 sales are making Sony money, which in turn allows for ps3 price cuts. Turns out well for the consumers, no?

If you look at their financial reports, it's not nearly enough.

They're using other divisions to cover for the losses overall. They're still doing better than MS and the Xbox/360. They haven't made a profit from their Xbox division since it was formed almost 10 years ago.

The difference is that MS has an enormously profitable software business. Sony's most profitable divisions barely make a fraction of what MS's most profitable divisions do. As a company, even with the Xbox losses, MS has over a 20% profit margin. Sony has about a 2-3% profit margin overall.

Sony will lose any war of attrition. Sony cannot compete that way.