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twesterm said:

It's a PS3 exclusive, that's really about it as far as reasons for hyping it goes.  People were hyping it since a 30 second E3 clip detailing nothing about the game.

-edit-

And before people flip out, I'm not saying the game is good or bad, you just can't deny this game was originally hyped because it was an early PS3 exclusive  that looked pretty and nothing else.

 

 No, the first trailer just looked awesome, and after the second CGI trailer most of us where totally hyped by it, then we saw the first actual gameplay during the TGS07 and some started to have there doubts about it. Then they announced the online mode a couple of months before the release, and a lot of people started to think that this perhaps wouldn't be that epic RPG that we where expecting. The Famitsu review did also hurt the hype.