If the car crashes it will just get that much more close-up attention.
Everyone is missing the point with all the Halo advertising, though. Yes, it's out of hand and has been for a while. BUT, it has gone viral. It is now becoming part of pop-culture and is exactly what MS wants. Even if MS loses money in the end (yeah, even a big number), they will consider the whole thing a massive success because Halo3 and the XBOX 360 will be top of mind awareness this holiday season and probably well into next year.
I hate trolls.
Systems I currently own: 360, PS3, Wii, DS Lite (2)
Systems I've owned: PS2, PS1, Dreamcast, Saturn, 3DO, Genesis, Gamecube, N64, SNES, NES, GBA, GB, C64, Amiga, Atari 2600 and 5200, Sega Game Gear, Vectrex, Intellivision, Pong. Yes, Pong.
