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libellule said:
TWICE: Have you received offers from HD DVD or Blu-ray to be exclusive with either format, as Paramount recently did with HD DVD?


Sanders: We’re talking to both sides and it’s crazy right now. We remain committed to both for the time being. We’ll see how the fourth quarter plays out. The consumer is still kind of divided, and we still believe that we should offer the content in both formats. Now, we will watch the marketplace very closely, and see how it plays out, but for now we are supporting both.



 This is the part i alluded to.  You'll notice that at no point in the rest of the article does he deny (or come close to denying) that they have received or are looking at an exclusivity offer from Toshiba.

It sounds (to me) like they are waiting to see whether HD DVD gets thrashed in stand-alone player sales (as these players have a FAR greater attach rate and Toshiba has very cheap HD DVD players for Christmas) before deciding whether to accept a nice fat check from Toshiba.

With reports saying Sony recently sold of an arm of its Finance business just to finance another price drop for the PS3, its highly unlikely it could match a lucrative cash deal from Microsoft and Toshiba. Also, there are limits to how far the PS3's price can drop, because if it did take off as a blu-ray player then other hardware manufacturers would abandon the format. 



starcraft - Playing Games = FUN, Talking about Games = SERIOUS