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The Burning Crusade is an expansion pack and not an actual game. A expansion pack is not a stand alone product. A expansion pack is often a required purchase made to a captive audience as well. A example would be unless you buy the pack your character is forced to be weaker then those that buy the expansion. There is a sense of need not only to stay competitive, but also to get the continued quality of gameplay you enjoyed before.

Obviously it is not a fair comparison, and you would be hard pressed to say it is a actual game. To be fair if you consider the Burning Crusade to be a game then you must also consider the map packs for Halo 2 to also be a game. Which would probably once again mean that Halo 2 would jump back up on top well at the least for the first pack.

I have nothing against expansions done properly however I will never consider them true games. They do not sell on their own merits as much as the game they expand upon.