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Coca-Cola said:

"The Wii audience isn't sophisticated enough to know whether the game they're buying compares favorably to, say Gears of War or LittleBigPlanet, because they probably don't own an Xbox 360 or a PS3," Pachter explains.

"They buy the Wii games that they buy for the same reason that people go to McDonald's. McDonald's doesn't win a lot of restaurant critic awards but they are approachable, they're consistent, and you know what they're going to serve you."

So basically, the average Wii gamer isn't sophisticated enough to know a good game from their own butthole and they share similiarities with the average McDonalds customer.

Thanks Pachter.