A very good article - highlighting everything we discuss here.
According to industry analyst Michael Pachter, a successful Wii game often scores big because it has a great concept, has a high recognition factor, and does a good job of utilizing the Wii controllers. Pachter is senior VP, research, at LA-based Wedbush Morgan Securities.
"The Wii audience isn't sophisticated enough to know whether the game they're buying compares favorably to, say Gears of War or LittleBigPlanet, because they probably don't own an Xbox 360 or a PS3," Pachter explains.
"They buy the Wii games that they buy for the same reason that people go to McDonald's. McDonald's doesn't win a lot of restaurant critic awards but they are approachable, they're consistent, and you know what they're going to serve you."
This is a very good point and Nintendo is doing very well providing what consumers want.
Read the rest.