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The whole "360 has been out longer" argument is absolutely pointless. The Wii has been out nearly as long as the ps3 has and look at the numbers it has sold. It is already double the ps3's total sales and well on it's way to selling even more.

That being said, The ps3 will probably never break the 40m mark, not because of how long it's been on the market, but because of poor strategy when it comes to selling and promoting. It's too expensive and the lack of quality games is what's bring it down, not how long it's been on the shelves.