NJ5 on 09 March 2009
By being arrogant enough to think their brand name meant they could do whatever they wanted to. Of course their mistakes were amplified by the fact that they went against one of the most sensational consoles of all time (the Wii) and a company (MS) with far deeper pockets and which has no problem taking Sony's strategy to the next level.
It wouldn't have been a big problem if the recession hadn't happened, but since it did they're going to suffer the consequences of their mistakes, as evidenced by Sony's recent declarations that they're going to fundamentally reorganize their gaming business.
My Mario Kart Wii friend code: 2707-1866-0957
