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As much as Xbox is struggling in Japan, the same applies for American cars among many other products. American cars don't sell well in Japan for a lot of reasons. One of which is price, and maybe that American quality is unacceptabel to Japan. And they think the same about XBox, which I don't blame them for; its failure rate is ridiculous. I personally drive a Japanese car, which is very reliabe, unlike my brother's American made car.