Because America is more free market and buys the best and cheapest regardless of where it's made. When MS can make as good and cheap a product as Japanese companies it'll win America as it should. Until then we'll stick with Nintendo and Sony for the most part.
As for Japan, they care a lot more about quality while we care more about price in the US. Being somewhat obsessive about the quality of electronics myself I fully understand why they would reject the 360 (same reason I have). The Xbox was a different case. In addition to marketing gaffes, MS made the console way too large for the typical Japanese consumer (who is also obsessed with tiny electronics). Not to mention there are next to no games for it Japanese wanted.
Yes I know the 360 is the current market leader in the US but only because of the 1 year head start and it will change soon.
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