Reggie: Wii Holiday Hardware Supplies Will Be "Unprecedented"

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I used to think the stockpiling theory was bs but after thinking about it awhile it made sense and people have made many convincing arguments for it. Just in a short list - Your 250 dollar product is likely to completely deny an alternate purchase of the 350 dollar one during the time of year checkbooks are their loosest. Most will not buy both its going to be one or the other. - You need games to go with that! Third parties want to be on the systems that end up under the Christmas tree. - Free publicity. Yea I know its almost always stuff like Furby and Tickleme Elmo getting it (cue Wii is a fad bandwagon) but I know for a fact that I've seen them do stories before about the PS2 especially for games like DDR you can't deny that this helps alot. I have a good friend whose mother's only interest in the PS2 developed because of a DDR story on the view. - I'm a Nintendo fan I would have bought a Wii any time of year many people however don't consider a video game purchase outside of the holidays. This may suck you say of course it does for fans of any console but it seems a necessary evil to expand our hobby to new demographics one that we'll have to live with no matter which console maker is doing it. - This one is my own but I think it might hold true for others. Brand loyalty I don't know about others but at 21 years of age I do remember those happy Christmas mornings too get em while they are young and make them into lifetime customers. Associate your brand with that excitement of waking up Christmas morning. One of my most distinct memories is being the only child in the family who was in on the big secret of Santa. I got to help put the gifts out and saw one was the Playstation 1. My mother let me play it for an hour before my siblings but I had to return it to the box and pretend to be suprised the next morning :P . All that said I don't think its like Nintendo has 3 or 4 million Wii's stocked currently its probably more like 500-750k at the moment and will be slowly built up to 2 million or something during these slow months assuming they have more production online which I think they do even despite raw material shortages.