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"In a conference call last June, Take-Two Interactive executives said that the software giant had paid $50 million for two 360-only expansions for the open-world crime game. The second 360-exclusive expansion is due later in the year. "

http://www.gamespot.com/news/6205412.html

I think MS paid for the DLC with the 50 million but will get to keep all profits when/if they are made.