I don't think you understand the "10 year" strategy to which they refer. They do not mean that the ps3 will be the main Sony console for ten years, with the ps4 hitting shelves in 2016. They mean that the ps3 will be SUPPORTED until 2016. The were still manufacturing psOnes until 2005, with companies like EA still producing the usual Maddens, etc. for the system. That was ten years from the launch of the PlayStation in Japan. Similarly, the ps2 is still being heavily supported 7 years after it launched.
It's not that the the ps3 will be their primary console for 10 years, it's taht they will not abandon it once the ps4 is out. They will still keep it alive, for all those who do not feel the need to upgrade, for at least 10 years. How many Xbox-owners were burned when the 360 came out? Ps2 owners still got games like FFXII and GoW2 after the ps3 launched, and games like Manhunt 2 are still on the way.
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