Non Sequor on 03 March 2009
There's something I've noticed that I call the Saved By The Bell effect, named after a sitcom about high school that was targeted at preteens.
Whenever a product nominally targets a given age range, it generally seems that the marketers are actually targeting a younger demographic that admires the older demographic. Small children admire preteens, preteens admire teens, and teens admire 20 somethings.
"Ho! Haha! Guard! Turn! Parry! Dodge! Spin! Ha! Thrust!" -- Daffy Duck
