What microsoft need to do to conquer Europe and Japan?

[Bitmap Frogs]

invetedlotus123 said:

Both europeans and japanese seems to don't like microsoft consoles, Japan is easier to understand the 360 hard times over there. But what about europe? Even the 360 having more shooters, having the same soccer franchises, near the same games and lower price it just is having hard time with ps3. Gran Turismo is the explanation? Microsoft seems to be concerning about conquering japan with SHMUPS, RPGs,Mecha and other strange stuff while europe looks forgotten.

It´s time to Microsoft make her movies with exclusivity of racing games, soccer exclusive, maybe creating her own franchise of soccer, realese more game based in European culture and history and etc. I wan't to see the 360 at least 10 million ahead of ps3 in Europe alone at the end of generation and reach 2 million consoles in Japan.(unrealistic expecatives, I know...)

 

First, I'd like to point out that microsoft is still ahead of sony in europe. It's been consistently outselling the competition for half a year.

Second, what microsoft needs is proper marketing. While Texans and Californians are different guys, the differences between european countries (cultural differencies) are larger. AKA unified strategies and advertisement campaigns for the whole continent won't work.