Demotruk on 03 March 2009
You've got the dichotomy so firmly stuck in your head that anyone who says otherwise is just being a fanboy. We might as well be arguing over religion for all the progress that will be made.
They do use demographics, but not 'casual'. Primarily they design thinking about 'jobs'. Ie. what jobs are consumers looking to be filled in their lives. Jobs cross demographic boundaries, so when they design this way, they make it as widely appealing as possible.
A game I'm developing with some friends:
www.xnagg.com/zombieasteroids/publish.htm
It is largely a technical exercise but feedback is appreciated.
