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Wii Sports: Now this should put all the numbers here in perspective. This game is a beast, played by data-sharing Channel users for 24,740,000 hours over the course of 21,100,000 sessions. These people, per person, have spent a ludicrous 33 hours and six minutes with this game. That's a lot of bowling and tennis. Each system that the game's been played on has hosted an average 28.3 times. Using my master's degree, I can deduce that this means that people buy a Wii, insert Wii Sports and then play it again and again and again.

http://kotaku.com/5018904/nintendo-channel-reveals-hard-truths-about-wii-play-boom-blox-more

BTW That is as of Jun 23 2008 it has likely gone up since then.