Have you seen the big posters they made in Amsterdam and Toronto, Canada? They are everywhere.
In Toronto, there are bus stop posters everywhere, some billboards too. I also saw Killzone 2 ad on MTV at least 1 time every 30min last week. I also told my friend "Oh, I'm going to get Killzone 2 tomorrow" and he said "Oh, was is it the game with a bullet in the commercial?" and I was like yeah. He doesn't even play video games that much and he knows about the game. He also said it was cool and I told him the commercial was made by the same engine/graphics in game and he didn't beleive me.








