Has EA learned their lesson?

[Words Of Wisdom]

Erik Aston said:
You can't do "market research" if the market doesn't exist, and Nintendo's current success is based on creating new markets. So if EA are basing their business on market research, it would be proof that they haven't learned their lesson.

I honestly wish people would stop misusing the term "market."  Sadly, I don't believe many people here know the correct usage.

Anyway, EA probably has a reasonable idea of what their target audience and demographic look like for these games.