Has EA learned their lesson?

[Gamerace]

Erik Aston said:
You can't do "market research" if the market doesn't exist, and Nintendo's current success is based on creating new markets. So if EA are basing their business on market research, it would be proof that they haven't learned their lesson.

I don't think there's anything wrong with releasing Dead Space as an on-rails game, or doing a sequel to Boom Blox, or making Wii the lead version for games like Tiger Woods and Harry Potter, but none of that is going to create the 5 or 10 million seller that EA used to create with some regularity and which they desperately need right now. The only thing they've announced which could be something of substance is EA Sports Active. There's plenty of room for it to differentiate from and improve upon Wii Fit, and everything else out there seems a little cheap right now.

 

 Umm... Where have you been the last 2 years??  Wii has a market of 40+m to do market research on.  And the fact that Nintendo is creating new markets is exactly why you can be sure companies like EA has invested in a lot of market research to study it and figure out how best to profit from it.

You're right about EA Sport Active - I think that's their best bets for a huge hit and from what I've seen they do seem to be treating it very seriously.   Unlike Ubisoft who is half-assing their exercise games and short changing themselves.

Otherwise EA is smartly trying to build brand awareness with this new market with Boom Blox and MySims in particular.