OT: Sony is in no position to gun for first place - nobody is catching Nintendo, it's pointless to try. To "win" they need to focus on making as much money as they can this gen, so they can release another console. Massive pricecuts would be working against this.
Exact a mundo, sorry to say this but Sony need to make the PS3 there gamecube or N64. As in make a profit. If not there doing a SEGA and going in next system still bleeding from there last system. Which comes down to if Sony (being most there profit is elsewhere) is willing to keep SCEA alive.
They'v got to cut down on production. Assembly needs to be cut down. Not waste production time on the PSP (outside of japan its dead, let it go, stop trying.) start making software that will SELL A LOT when it needs too. MAKE IT EASIER FOR THIRD PARTYS TO WORK ON THE BLOODY THING.
Then they might make a profit.
