richardhutnik on 25 February 2009
| starcraft said: I'm sorry, but better advertising does not for a moment equal more hype. Halo 3 was a blip on the internet radar compared to the hype titan that has been Killzone 2. |
Halo's an established franchise, and the XBox fans knew Microsoft would market it for them. I believe with Killzone 2, you have Sony fans who are concerned Sony would drop the ball, so they stepped in.
Halo 3 set new heights in marketing for a videogame. Killzone 2 is approaching the record for hype for a game by the fans of a system on the Internet. Will be interesting to see if sales clock in higher level than the Snakes on a Plane/Ron Paul level. If they don't, then consider it the "Ron Paul Effect", or "Objects on the Internet are actually smaller than they appear". Well, more midnight madness launch parties for KZ2 are a sign that it is possible thet "Ron Paul Effect" won't be in affect here.
