In short: Halo 3 was everywhere. Absolutely everywhere. It had a hype-train that crashed through every stop and kept on going. I saw it in newspapers, on every gaming site, on billboards, on gaming forums, on TV, on drink cans; in short: in and on almost everything. The same is not the case for Killzone 2. Yes, it's about -- in some places, it's about a lot -- but it is nowhere near the levels of hype that Halo 3 came along with. Microsoft engineered a very successful campaign, and it worked. Hats off to them. Hell, even BBC Breakfast and GMTV had features about Halo 3, and that's about as mainstream as you can get in the UK. To my eyes, only Wii Fit and GTA4 have surpassed the well-executed hype of Halo 3.
For those that disagree, fine, but I'm frankly surprised that you do, it seems very transparent to me.
And, with that, I think I'll bow out. There's no point in repeating the same arguments again and again, which is where this appears to be going.
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