Hapimeses said:
Really, I don't think it is. I've yet to see a BBC news article about it, for example. Killone just hasn't hit the level of public consciousness of games such as Halo 3 or Wii Fit; both of these have or had such a hype train in the UK that even the major news channels went to cover it, as well as several non-game related TV programs. Killzone 3, by comparison, is just another game release. As for the lucky guy with Killzone 2: I hate you.
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You do realise BBC is not allowed to advertise right? Well anything other then advertising themself that is ;)
The KillZone 2 ads have been in full force for sometime now in UK. ITV obviously had about 50 of them during the football last night due to being sponsored by Sony. They seem to be on Sky 1 and MTV a fair bit too. I actually quite like the ads but they are on a tad too much really. But Sony spent £2million on advertising the game here in the UK
http://www.fragland.net/news/2-million-for-Killzone-2-advertising-in-UK/20202/
So it was to be expected. In terms of advertising at least Killzone 2 is everywhere. Far more so then what Halo 3 and GTA4 had. If the amount of hype being generated will have an effect will remain to be seen. I got my copy hopefully arriving tomorrow (if game stick to sending games a day early that is ;) ).









