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"Innovation" is no substitute for competent execution of game concepts that people want to play, with accessible controls that people can get their hands around, and top-notch production value.

I believe the cries of "innovation" are often done by hardcore gamers who are bored of established genres.  Of course, this results in companies taking chances and possibly messing up things that would result in sales.  Like, let's look at the hyped up, "Mirror's Edge".  Word is that it shows innovation, but its execution is questionable and it is short.   Are a bunch of gamers supposed to jump on the grenade of "innovation" and fork over a bunch of money, just so the industry can take new chances?