At first I thought the editorial was about Sega failing us (accusing them, You fail Sega!) instead of us gamers failing them.
Anyhow, the editorial is just I feel. Gamers don't tend to venture too far from what they know. Sure Assassin's Creed was a huge success for a new IP but it didn't seem all that different from Prince of Persia games that we also know Ubisoft did extremely well. So it was a small leap of faith. Ironically a new PoP game with a new prince, new art direction and new mechanic (the girl) proved too much of a departure for many.
But still many truly innovative games; De Blob, Mirror's Edge and my favorite Dewy's Adventure are left to languish on shelves while sequels sell huge numbers.
Nintendo seems to have figured out the secret though. Don't market new game types to gamers. Market them to everyone else.
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